The Brief in Brief

  • To assist Bevvy and White Peak Distillery with launching a new single cask release bottle of whisky.
  • Create an exclusive piece of content that would be integrated and consumed through augmented reality through the Bevvy app.
  • Create something that stands out from typical whisky related content.


The Results

The final ad was a huge success, and the initial limited release sold out via ballot in just a few hours. We then re-designed end repurposed the film to create a piece of evergreen content for White Peak, celebrating their process and purpose.

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White Peak Distillery

An artistic and evocative look behind the curtain at how English whisky is crafted.

TESTIMONIAL
We thoroughly enjoyed working with the team at Doodledo. They really know their stuff! The process of creating a brand video was enjoyable and extremely efficient. The final content delivered beyond our expectations, and really captured the essence of our brand.
Claire Vaughan
Founder
White Peak Distillery

The brief in brief

  • To assist Bevvy and White Peak Distillery with launching a new single cask release bottle of whisky.
  • Create an exclusive piece of content that would be integrated and consumed through augmented reality through the Bevvy app.
  • Create something that stands out from typical whisky related content.


The results

The final ad was a huge success, and the initial limited release sold out via ballot in just a few hours. We then re-designed end repurposed the film to create a piece of evergreen content for White Peak, celebrating their process and purpose.

The full story

White Peak Distillery have recently launched their new single cask release whisky. Our friends over at Bevvy have been big fans of White Peak and have been keeping an eye on what they’ve been putting together. Long story short, Bevvy and White Peak decided that their new release was to be launched exclusively through the Bevvy app and that anyone lucky enough to buy it would be able to scan the bottle and witness the tale on how the whisky was lovingly crafted by the distillers. We were asked to make that film.

Taking inspiration from car ads to sports content and incorporating our experience in the whisky market, we set out on a recce to White Peak to explore the surroundings and home of this Wireworks release. The distillery is set in the heart of an ancient woodland in an old abandoned wireworks building. We wanted to make sure that this was evident when creating the film and focussed on textured sound design and abstract imagery to help tell this story. A sense of place and provenance is key to what makes White Peak Distillery unique. An evocative script carried the film and told its story, accompanied with what we think are beautiful images of a magical product.

don't take it from uS
We thoroughly enjoyed working with the team at Doodledo. They really know their stuff! The process of creating a brand video was enjoyable and extremely efficient. The final content delivered beyond our expectations, and really captured the essence of our brand.
Claire Vaughan
Founder
White Peak Distillery
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