Kukri x British Rowing

To mark the launch of British Rowing’s new partnership with Kukri Sports, we created a short film designed to bring the energy of the sport to life.

Rather than treating it as a traditional announcement, we went behind the scenes with British Rowing to capture race preparation, from dawn sessions on the water to intense workouts and training in the gym. The aim was to show rowing as it really is: physical, disciplined and driven by small details repeated day after day.

The filmmaking leans into movement and rhythm, using pace, sound and close detail to reflect the intensity of the sport. By spending time with the athletes and letting real moments lead the edit, the film feels grounded and authentic, connecting the partnership to the people who live the sport on the water.