The Brief in Brief

To make a feel good film launching Lancashire Cricket's Red Rose Together brand campaign.

The Results

Not only was this picked up by the likes of Michael Vaughan and some other high profile individuals in the cricketing world but this also racked up over 250,000 views in the first 12 hours. We are really happy that this piece of work will be used to tell the club's story both now and in future.

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Lancashire Cricket: Red Rose Together

A cinematic brand film for an iconic sports institution

TESTIMONIAL

The brief in brief

To make a feel good film launching Lancashire Cricket's Red Rose Together brand campaign.

The results

Not only was this picked up by the likes of Michael Vaughan and some other high profile individuals in the cricketing world but this also racked up over 250,000 views in the first 12 hours. We are really happy that this piece of work will be used to tell the club's story both now and in future.

The full story

Lancashire Cricket Club asked us to come up with something that communicated what it meant to be a part of the cricket club and create something moving and inspirational to form the backbone of the Red Rose together campaign. This needed to act as a vital piece of communication for both internal audiences and external. It needed to not only showcase the cricket but also the work that goes on behind the scenes and the community that being part of Lancashire Cricket Club comes with.

The creative for the film was centred around a poem we wrote about the heritage, culture and vision of the club. Poetry is a great vehicle for telling stories that not only informs, inspires, stirs but also carries a rhythm and allows creativity to lead the narrative of the story.

Using Lancashire Cricket icons such as Bumble, Alex Hartley and others to carry the narrative and deliver the piece to camera. After getting a few key lines to camera and coaching them through an entire read each of the poem, it was then a matter of looking back through some of the club's key historical moments and utilising archive footage to fill the gaps. Along with some sound design and colour grade to tie it all together, we are really pleased with this powerful story that we’ve been able to tell that means so much to so many local people.

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An inspirational promo film to kick off a week of innovation
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