Leasing Options - Genie TVC

Leasing Options is one of the UK’s most established car leasing brokers, with over 30 years’ experience helping customers find affordable, straightforward ways to drive new vehicles. Having grown strongly through digital channels and built a reputation for transparency and customer service, the business reached a point where brand awareness became the next strategic priority. To support this ambition, Leasing Options decided to launch its first national television advertising campaign.

We created a campaign that centred around the Leasing Genie, a playful embodiment of the brand’s promise to make car dreams come true. The role was played by comedian and actor Justin Moorhouse - best known for starring in Phoenix Nights alongside fellow comedy legend Peter Kay - whose characteristic Northern humour brought the Genie to life.

As Mike Thompson, Chief Operating Officer at Leasing Options, put it:

“Partnering with Justin and Doodledo has allowed us to create a campaign that is both entertaining and reflective of our personality as a business – rooted in Manchester, but with national reach and ambition.”

The ad was designed to be modular, allowing us to swap out the deal at the centre of the ad in line with stock levels and best offers available from Leasing Options. This format has allowed for frequent and quick reversioning of the advert, and delivery of 7 different versions of the ad in the first quarter alone.

Supporting the TV ad was a digital and social campaign that helped drive year-on-year website traffic up 50%, with organic and direct enquiries up over 100%.

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