The Brief in Brief

To create a series of persona-led films as part of the rebrand and launch of Bright HR.

The Results

Owen McArthur, BrandHR’s acquisition marketing manager said: “Doodledo really understood our brand. They have demonstrated exceptional ideas and creativity, aligning their deliverables with our brand values.

“With their experience in producing work for national and multinational brands, we’re confident Doodledo can help us realise our ambitions for rapid global expansion following the launch in the UK in November.”

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Bright HR

A series of campaign films for an outsourced HR provider

TESTIMONIAL

The brief in brief

To create a series of persona-led films as part of the rebrand and launch of Bright HR.

The results

Owen McArthur, BrandHR’s acquisition marketing manager said: “Doodledo really understood our brand. They have demonstrated exceptional ideas and creativity, aligning their deliverables with our brand values.

“With their experience in producing work for national and multinational brands, we’re confident Doodledo can help us realise our ambitions for rapid global expansion following the launch in the UK in November.”

The full story

We produced a series of campaign films for outsourced HR provider, Bright HR, showcasing how their software makes life easier for business owners and managers.

We created the films around personas of their users, transforming these into characters in highly stylised environments designed and built in a film studio by our team.

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