The Brief in Brief

Our aim was to raise the level of donations and help Caritas serve more people. To increase the breadth and number of donors, against a backdrop of a cost-of-living crisis, whilst preserving the dignity of contributors, sensitively communicating their stories and respecting their right to move forward anonymously.

The Results

In 4 weeks:
• 200%+ increase in donations
• 44% increase in new donors
• Doubled website traffic
• 302k organic views with no spend (social channels had less than 4000 followers)
• Social media to website traffic 44% increase in new donors
• Organic PR coverage internationally

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Animation

Caritas

An emotive 3D animation for a charity homelessness appeal, based on Manchester bees

TESTIMONIAL

The brief in brief

Our aim was to raise the level of donations and help Caritas serve more people. To increase the breadth and number of donors, against a backdrop of a cost-of-living crisis, whilst preserving the dignity of contributors, sensitively communicating their stories and respecting their right to move forward anonymously.

The results

In 4 weeks:
• 200%+ increase in donations
• 44% increase in new donors
• Doubled website traffic
• 302k organic views with no spend (social channels had less than 4000 followers)
• Social media to website traffic 44% increase in new donors
• Organic PR coverage internationally

The full story

Caritas needed help fundraising for their work with Manchester's rough sleeping community. Previous advent campaigns were interview-led, but had little cut through, and meant stories remained online indefinitely when the lives of the people they support were being transformed.

The Bee is a symbol of Manchester, and the hive became an obvious motif for home. Building a narrative around real-life stories of service users, told through 3D bee characters, proved to be an engaging and effective solution, helping more than double donations, and attracting a new and larger audience of supporters.

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A combination of video and animation work to launch Bruntwood's trailblazing vision for sustainability
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Caritas #BeeThere

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