The Brief in Brief

Our aim was to raise the level of donations and help Caritas serve more people. To increase the breadth and number of donors, against a backdrop of a cost-of-living crisis, whilst preserving the dignity of contributors, sensitively communicating their stories and respecting their right to move forward anonymously.

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The Results

In 4 weeks:
• 200%+ increase in donations
• 44% increase in new donors
• Doubled website traffic
• 302k organic views with no spend (social channels had less than 4000 followers)
• Social media to website traffic 44% increase in new donors
• Organic PR coverage internationally

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Grading at doodledo

Animation

Worklife Wellbeing

OR V2

Animation

Caritas

An emotive 3D animation for a charity homelessness appeal, based on Manchester bees

TESTIMONIAL

The brief in brief

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The results

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The full story

Caritas needed help fundraising for their work with Manchester's rough sleeping community. Previous advent campaigns were interview-led, but had little cut through, and meant stories remained online indefinitely when the lives of the people they support were being transformed.

The Bee is a symbol of Manchester, and the hive became an obvious motif for home. Building a narrative around real-life stories of service users, told through 3D bee characters, proved to be an engaging and effective solution, helping more than double donations, and attracting a new and larger audience of supporters.

don't take it from uS

See more work

Kukri x British Rowing

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The Brief in Brief

The Results

Grading at doodledo

Animation

Worklife Wellbeing

Caritas

The brief in brief

The results

The full story

Lancashire Cricket: Red Rose Together

Animation

GLOWWA