The Brief in Brief

  • Communicate the financial vision with clarity
  • 3 week production time
  • Use animation to reinforce key points
  • Use a diverse cast of voices
  • Follow brand guidelines
  • Develop a new visual aesthetic

The Results

  • Organisational uptake / engagement exceeded expectations 
  • Designs were used beyond the animation and across printed collateral
  • We’re working with other departments as a result of the success

Video

Never Quit Quitting

Animation

Kinetica

OR V2
Animation

Finance Vision

3D animation with realistic textures. Internal communications for a global business

TESTIMONIAL

The brief in brief

  • Communicate the financial vision with clarity
  • 3 week production time
  • Use animation to reinforce key points
  • Use a diverse cast of voices
  • Follow brand guidelines
  • Develop a new visual aesthetic

The results

  • Organisational uptake / engagement exceeded expectations 
  • Designs were used beyond the animation and across printed collateral
  • We’re working with other departments as a result of the success

The full story

Our client wanted to share their exciting new vision for finance in a clear and engaging way across the organisation. As an international business with a diverse internal audience it was important that the film communicated in an inclusive way and engaged colleagues irrespective of where they are based.

We used the metaphor of journey to show the vision and how it will both look and feel, from being guided by ramps and tubes to being empowered by stairs, we used a variety of devices to help reinforce what was being described.

The animation team built a physical feeling environment with both keyframed and physically accurate simulations, this was then enhanced through a soundscape before being mixed with the  diverse cast of voices.

“This looks beautiful”
“Thanks for all your hard work”
“Thank you for the really great work on the video on such short notice!”

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