The theme for Caritas’ 2025 advent campaign is shining a spotlight on the people that benefit from the range of services that Caritas provide throughout Greater Manchester and Lancashire. Inspired by talent shows and the plethora of creativity across social media channels, the 2025 campaign sets out to inspire people to use their talents for good and help drive donations for Caritas Salford and help support the amazing work they’re doing with some of the most vulnerable people in our communities.
The animation this year required more involvement from the wider team than in previous years as it required a combination of music, singing and dancing from our animated bees.
To enable the creation of bespoke tracks we saw the formation of a Doodledo band with James, Duncan, Mark and Joe all contributing musically (and vocally) for this year's campaign. The band wrote and produced Caritas-themed covers of famous tracks in styles sympathetic to the originals, by acts like Abba, Lewis Capaldi, Benson Boone and Manchester's very own Bee Gees.
The animation was staged around a talent show stage reminiscent of Stars in their Eyes (remember that?) and the X-Factor - we called it ‘Stars in their Hives’ - the first of many bee puns injected into the campaign.
As with previous years - getting the messaging right was key to success so the team worked hard to make the lyrics land in a fun but poignant way with lines like:“Help you with your earnings, or English that you’re learning, You’re staying alive, staying alive” and “Gimmie Gimmie Gimmie a plan for my bills right, won’t somebody help chase these worries away”
Meet the Bees
The bees this year took to the stage and dressed as their favourite artists, and why not - it isn’t every day that you get to stand under the spotlight:
From the Bee Gees (that name didn’t take lots of work) to Lewis Capal-Bee and Benson Bee to Abbbba - but with 4 bees! Our characters were lots of fun to design and animate and the addition of eyebrows and instruments this year gave more opportunity for an emotive performance. The team enjoyed designing various combinations of hair, beards and costumes. From the glittery jumpsuit that Benson wore to the 70s inspired black and white ensemble that made Abbbba feel coherent as a group, every detail was carefully considered - even the cheeky Caritas sticker on Lewis guitar.
The bees were lovingly animated by Kris, Jack and Joe this year who may or may not have been performing the routines themselves to get all the timings right.
Taking it back to school
As an added extra this year we created a series of resources to support the work that Caritas do in schools across Manchester and Lancashire, educating children about how they can support and fundraise for the most vulnerable members of society is great for developing philanthropic attitudes and setting the right tone for the future of our city.
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