The Brief in Brief

We have partnered with Caritas and produced a series of successful advent campaign animations since 2022, for the 2024 campaign we were asked to create a campaign which utilised the much loved bee characters we had developed and engage with potential donors in a way that would make the impact of their donations feel tangible.

The Results

The campaign saw an increase in traffic, both online and on social channels. It also reached new audiences and helped spread the word about the amazing work at Caritas Salford.

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Caritas Advent Appeal 2024

Charity campaign video with animated bee characters and TV advert parodies

TESTIMONIAL

The brief in brief

We have partnered with Caritas and produced a series of successful advent campaign animations since 2022, for the 2024 campaign we were asked to create a campaign which utilised the much loved bee characters we had developed and engage with potential donors in a way that would make the impact of their donations feel tangible.

The results

The campaign saw an increase in traffic, both online and on social channels. It also reached new audiences and helped spread the word about the amazing work at Caritas Salford.

The full story

For this campaign we made donation values mean something by showing exactly how the money would be spent through TV advert parodies. We saw the bees in festive menus, hard selling gloves with lots of shouting, hair and beauty ads and more.

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