The Brief in Brief
We have partnered with Caritas and produced a series of successful advent campaign animations since 2022, for the 2024 campaign we were asked to create a campaign which utilised the much loved bee characters we had developed and engage with potential donors in a way that would make the impact of their donations feel tangible.
The Results
The campaign saw an increase in traffic, both online and on social channels. It also reached new audiences and helped spread the word about the amazing work at Caritas Salford.